Joe Baker is a passionate leader within the Canadian hospitality and tourism sector and a vocal advocate for the development of a resilient, inclusive, future-forward industry.

Joe Baker

Joe has a long family history in the Canadian hospitality and tourism industry, and he continues to honour that legacy through his passion and commitment to the industry through the various roles he takes and his unwavering enthusiasm for lending his voice, insights, and expertise.

Previously Dean at Centennial College’s School of Hospitality, Tourism and Culinary Arts, Joe led the most significant transformation in the School’s over 50-year history. He designed programs and operations in an immersive experiential learning environment to align graduates with the skills required to serve the future workforce needs of the tourism industry. Under Joe’s leadership, Centennial College became a global destination for world-calibre tourism programs.

Prior to joining Centennial, Joe held senior management roles at George Brown College’s Centre for Hospitality and Culinary Arts, including Director of Operations, Services and Partnerships. Before joining higher education, Joe worked in hotels and the restaurant industry both as an entrepreneur as well as in a management capacity.

With a Master of Education, a Bachelor of Commerce and extensive Executive Education, Joe is uniquely positioned to serve as a modern, strategic tourism industry leader with a distinct focus on bringing education, training and workforce innovation together to build a resilient, inclusive and future-forward hospitality and tourism industry workforce.

Joe serves on the Board of Directors at Tourism Industry Association of Ontario. He is Chair of the Performance and Nomination Committee on the Board of Directors at Tourism HR Canada. He also serves on the Editorial Advisory Board at SUSTAIN Magazine.

Education

Joe Baker has an extensive educational background, all underpinning his work and the services provided by Joe Baker & Co.  He values education and is devoted to being well-informed and certified before offering his insights and lending his expertise.  Joe is always looking for opportunities to learn and grow in new areas, and also to give back through his knowledge, expertise, and areas of interest.
Higher Education
Master of Education
Higher Education Leadership
University of Toronto
Department of Leadership, Higher and Adult Education
Bachelor of Commerce
Hospitality and Tourism Management
Ryerson University
Ted Rogers School of Management
Certificate
Adult Training and Development
University of Toronto
Ontario Institute for Studies in Education
Executive Education
Coaching for High Performance
Queen’s University
Smith School of Business
Strategic Leadership in an Era of Disruption
Western University
Ivey Business School
Playing to Win: How Strategy Really Works
University of Toronto
Rotman School of Management
Influence and Persuasion
Western University
Ivey Business School
Innovation and Design Thinking
Queen’s University 

Smith School of Business
Strategic Management
York University

Schulich School of Business
MBA Essentials for Managers
University of Toronto
Rotman School of Management
Certifications
Not-For-Profit Governance Essentials

Institute of Corporate Directors
Rotman School of Management
Emotional Intelligence

EQ-i2.0® and EQ360®
Multi-Health Systems
Change Management

Change Navigator
® and Change Style Indicator®
Multi-Health Systems