Joe Baker is a multi-passionate entrepreneur within Canada's tourism, hospitality and education sectors and a vocal advocate for an inclusive, future-forward industry.

Joe Baker
President and CEO

Before becoming CEO of Joe Baker & Co., Joe was Dean at Centennial College School of Hospitality, Tourism and Culinary Arts where he led the most significant transformation in the school’s over 50-year history.

Joe has held senior management roles at George Brown College Centre for Hospitality and Culinary Arts including Director of Operations, Services and Partnerships. Before joining higher education he worked in hotels and managed restaurants.

Joe serves proudly on the board of directors for Tourism HR Canada (THRC), Tourism Industry Association of Ontario (TIAO), and Co-operative Education Work-Integrated Learning Canada (CEWIL).

Amanda Christine
Director of Operations

Amanda Christine has spent her entire career dedicated to Canada’s higher education sector. She is a passionate and driven leader who builds teams, systems and projects aimed at maximizing social impact.

Amanda’s background in research, design, communications and operations allows her to craft custom solutions to the many challenges affecting today’s businesses and individuals.

She is an ardent advocate for inclusion and leads by example towards a better future for all.


Joe Baker has an extensive educational background. He values education and is devoted to being well-informed and certified before offering his insights and lending his expertise. Joe is always looking for opportunities to learn and grow in new areas, and also to give back through his knowledge, expertise, and areas of interest.
Higher Education
Master of Education
Higher Education Leadership
University of Toronto
Bachelor of Commerce
Hospitality and Tourism Management
Toronto Metropolitan University
Adult Training and Development
University of Toronto
Executive Education
Not-for-Profit Leadership
Ontario Tech University
OntarioTech Continuous Learning
Diversity, Equity and Inclusion
University of Toronto
Rotman School of Management
Coaching for High Performance
Queen’s University
Smith School of Business
Strategic Leadership in an Era of Disruption
Western University
Ivey Business School
Governance Essentials
Institute of Corporate Directors
Rotman School of Management
Playing to Win: How Strategy Really Works
University of Toronto
Rotman School of Management
Influence and Persuasion
Western University
Ivey Business School
Innovation and Design Thinking
Queen’s University 

Smith School of Business
Strategic Management
York University
Schulich School of Business
MBA Essentials
University of Toronto
Rotman School of Management
Sustainable Tourism

Global Sustainable
Tourism Council
Emotional Intelligence

EQ-i2.0® and EQ360®
Multi-Health Systems
Change Management

Change Navigator
® and Change Style Indicator®
Multi-Health Systems